The perception as employer plays an important role for the company with actual and future employees.
To verify, and if needed to optimize, the quality and condition of the employer brand, detailed information about the association room of the brand and its structure will be illustrated by the Consensus-Mapping method , the basis of CogniLink.
As a consequence, important information for the recruiting can be identified, concerning impressions and/or opinions with regard to employer attractiveness of the company. As well, approaches can be determined to raise employee satisfaction, employee identification with the company and performance commitment.
The Consensus-Mapping method provides companies the opportunity
to display employer brand associations for its actual and future employees in a visual way and
based on this knowledge, create a focused employer branding
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