Level of Views and Knowledge
With CogniLink, you display the level of views and knowledge of your target group visually, thus easy for interpretation and communication.
Intensity of the Associations
How intense are the associations to the research subject? The intensity of the association is, amongst others, a critical factor of the consumer based brand values.
For the reseach topic, CogniLink displays the common consensus and the overall opinions in a transparent way.
Valuation of Associations
How positive or negative are associations evaluated in connection with the research subject?
At the touch of a button, you can e.g. compare different target groups or reach different levels of details.
Which terms/associations are relevant for the decision (e.g. buying decision) and which are not?
Which associations are dominating and directly linked to the brand of Coca Cola?
Which associations are related to each other?
Are the associations positively or negatively associated to the brand of Coca Cola?
Which associations are relevant when buying a Coca Cola product?
Does the brand communication of Coca Cola pay to the brand values?
and many more …
Create a Study
First you configure the study on your research object (Coca Cola)
Conduct the study
Now, CogniLink askes your target group about their personal views and knowledge level on Coca Cola.
Analysis of Consensus
Subsequently, you analyse the CogniLink-generated consensus on the basis of visual and benchmark based evaluations.
Innovative Survey Tool
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